Digital marketing · Swadlincote
Digital marketing for businesses in Swadlincote, Burton, Derby and across the East Midlands — Google Ads, Meta campaigns and email that put you in front of people who are ready to buy, with reporting that tells you what your money actually did.
Plan a campaign See our workWhat's included
Because we build and host the websites too, your campaigns don't stop at the click — landing pages, tracking and the enquiry form are all part of the same job, handled by the same team. No agency hand-offs, no finger pointing.
Search campaigns aimed at people actively looking for what you sell — local targeting, tight keyword control, and negative keywords so budget isn't burned on the wrong clicks.
Awareness and offer campaigns for local audiences — the right radius, the right creative, and pixel tracking so results are measured, not guessed.
Newsletters, offers and automated follow-ups to the audience you already own — often the cheapest sales a business ever makes.
Campaigns land on pages built for the offer — fast, focused and matched to the ad — because sending paid traffic to a generic homepage wastes money.
Conversion tracking, call tracking and analytics set up before a penny is spent — so "is it working?" always has a real answer.
Ads bring traffic now; SEO compounds in the background. We run them as one plan, so paid spend tapers as organic grows.
How it works
What you sell, who buys it, where they look, and what a customer is worth — so the budget and channels are sized to your goal, not to a package.
Campaigns, creative, landing pages and tracking built and tested together. We start lean — prove what works before scaling spend.
Enquiries, calls and sales tied back to the campaigns that caused them. You see cost per lead, not just impressions and clicks.
Budget moves to what's working, losers get cut, and the plan adjusts monthly — with a report you can read in five minutes.
The honest bit
If your website is slow, confusing or hard to trust, advertising just pays to show more people the problem. We'll tell you if that's the case — fixing the site first is usually cheaper than buying traffic it can't convert.
And if your budget is better spent on SEO, your Google Business Profile, or simply asking happy customers for reviews, we'll say so. We'd rather lose a campaign than run one that shouldn't exist.
Good questions
They solve different timescales. SEO compounds — it builds visibility you keep, but it takes months. Ads buy visibility today and stop the moment you stop paying. Most local businesses do best with both in proportion: ads to fill the pipeline now, SEO to make the pipeline cheaper over time. If you can only fund one, we'll tell you honestly which fits your situation.
It depends on how your customers buy. If people search for what you do when they need it — trades, services, repairs — Google Ads usually wins, because the intent is already there. If your product is visual or bought on impulse — salons, food, retail, events — Meta tends to work harder. Many local businesses need only one platform done well, not three done thinly.
Less than agencies usually suggest, more than a token gesture. The honest method: work out what a new customer is worth to you, start with a lean test budget sized to get meaningful data, and only scale what proves itself. We set the budget together against your numbers — and our management fee is agreed up front, separate from your ad spend, so you always know where the money goes.
Because we measure the things that pay the bills: enquiries, calls, bookings and sales, tracked back to the campaign that produced them. You'll see what was spent, what came back, and the cost per lead — in plain English, monthly. If a campaign isn't washing its face, the report will say so, and so will we.
Goes well with
Tell us what you sell and what a new customer is worth to you. We'll come back within one working day with an honest take — which channel fits, what a sensible budget looks like, and whether ads are even the right next step.
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