27th of September is Google’s Birthday: “Over the next few years, Google caught the attention of not only the academic community but Silicon Valley investors as well. In August 1998, Sun co-founder Andy Bechtolsheim wrote Larry and Sergey a check for $100,000, and Google Inc. was officially born”.
Nowadays, everyone, from small companies to large businesses and corporations, uses Google’s services and products daily for different purposes.
As you can see, people search for different things on Google and find answers to their searches. How did the company manage to achieve such widespread growth and reputation? What opportunities does Google offer for businesses? Let’s crack on and find out answers to these questions.
Google was founded in 1998 by Larry Page and Sergey Brin – two Stanford University students. Working from their dorm rooms, they built a search engine that used links to determine the importance of individual pages on the World Wide Web. They called this search engine Backrub which ranked pages based on the number of other pages that linked back to it. Soon this name was changed to Google, a play on the word “googol,” which refers to the number 1 followed by 100 zeros.
One of Google’s success keys can be attributed to its ability to innovate and adapt to changing times. It has expanded its services to include email, maps, video sharing, and more.
Google’s top focus is user experience. With a clean, user-friendly interface and a commitment to delivering relevant search results, they build trust and professionalism. Businesses can learn from Google to concentrate on a user-centric approach first and consider from the user’s perspective: Is the website clear? Does it answer visitors’ questions? Does my content provide value?
In an era where consumers increasingly turn to Google for information, solutions, and products, the significance of having a website cannot be overstated. Being indexed by Google means your business is discoverable to a vast audience actively searching for what you offer. It’s not just about being present; it’s about providing an exceptional user experience and valuable content. By aligning your website with Google’s user-centric principles, you’re not only enhancing your online visibility but also forging a path toward building credibility, trust, and ultimately, success in the digital landscape.
So what are the core aspects of having a website indexed by the world’s largest search engine?
1. Online Visibility:
In the digital age, people use the internet for almost everything. Whether they are looking for products, services, or information, having an online presence through a website ensures that your business can be found by potential customers. Google plays a central role in this, as it’s the primary search engine used by billions of people worldwide.
A website provides a 24/7 online storefront for your business. It’s accessible to anyone, anywhere, at any time. This means that even when your physical location is closed, your website is still working to showcase your products or services to a global audience.
Having a professional website enhances your business’s credibility. When people search for information or products, they tend to trust businesses with an online presence more than those without one. Being visible on Google search results contributes significantly to building that credibility.
4. Marketing and Branding
Websites serve as a powerful marketing tool. You can use your website to promote your brand, share your story, and connect with your audience. Google offers various tools and platforms, such as Google Ads and Google My Business, to help businesses market themselves effectively.
5. SEO and Ranking:
To maximise your online visibility, you need to optimise your website for search engines like Google. Search Engine Optimisation (SEO) is the process of improving your website’s ranking in search results. With a strong SEO strategy, your website is more likely to appear at the top of Google’s search results, increasing the chances of attracting organic traffic.
6 Sales and Conversions:
Ultimately, the goal of any business is to drive sales and conversions. An SEO-optimised website not only attracts more visitors but also ensures that those visitors are more likely to become customers. It provides a platform to showcase your products or services, offer a seamless buying experience, and build trust with your audiences.
To sum up:
It is a good practice for businesses to look at the success stories of other companies that have achieved their goals. Google proves that innovation and adaptability are key. Having knowledge of your customers – their needs, wishes, and pain points – is vital for growth and development.
Although Google began their story in a garage, their determination and willingness to achieve its goal ‘to organise the world’s information and make it universally accessible and useful’ led them to establish massive offices and corporations worldwide. Their success offers valuable lessons and motivation for businesses looking to thrive in today’s competitive landscape.
In conclusion, having a website is essential for modern businesses. By emphasising the importance of online visibility, search engine optimisation, and Google’s role as the primary search platform, businesses can understand the pivotal role a website plays in improving sales, building credibility, and reaching a broader audience.
If you are looking for building a new website or considering redesigning website, we are here to help you