You’re losing money if your website is not responsive

The importance of responsive web design

Table of Contents

Responsive web design

In today’s digital age, having a website that looks great and functions well on all devices is crucial. This is where responsive web design comes into play. A responsive website is one that can be viewed and used on any device, regardless of the screen size or resolution. This is important because more and more people are using their smartphones and tablets to access the internet.

example of a responsive and unresponsive website

Example of a responsive and unresponsive website

What an unresposive website can cost you:

  • Lost customers: With an increasing number of people using smartphones and tablets to access the internet, having a non-responsive website means missing out on a significant portion of potential customers
  • Lost conversions: If your website isn’t easy to use on mobile devices, visitors are less likely to make a purchase or take any other desired action.
  • Damaged brand reputation: An irresponsive website can make your business look outdated and unprofessional. This can damage your brand reputation and make it difficult to attract new customers. 
  • SEO harm: Google and other search engines now give preference to mobile-friendly websites in their search results. This means that a non-responsive website can hurt your SEO ranking and make it harder for people to find your website online.
  • Increased bounce rate: Bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate indicates that your website isn’t engaging visitors. Unresponsive websites tend to have higher bounce rates than responsive websites.

A responsive website is essential for any business that wants to succeed. Whether it’s a desktop, laptop, tablet or smartphone, a responsive website ensures a smooth user experience. According to, the percentage of mobile device traffic to the website has reached 58.33%. This means that if your website is not responsive, you are potentially losing out on over half of your potential visitors.

Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 4th quarter 2022

Why is Responsive Web Design Important?

1. Improved User Experience

One of the primary reasons why responsive web design is important is because it greatly improves user experience. With more people accessing the internet through mobile devices, it’s essential to provide them with a website that is easy to navigate and read. A responsive website adjusts its layout and content to fit the screen size, making it easier for users to interact with your site.

2. Higher Search Engine Rankings

Responsiveness also has a benefit from an SEO point of view. Websites with a better user experience rank higher on search engine results pages (SEERPs). Google has stated that it uses mobile-first indexing, which means that it crawls and indexes websites from a mobile perspective. When Google finds that your website is adaptable to different screens, making it  easy to use and navigate, it has a better chance of ranking higher. This demonstrates that your website has been optimised for visitors to ensure a great experience. Google highlights the importance of a user-friendly design, increasing the likelihood of your website appearing higher in search result. As a result, your website attracts more visitors. 

You can read this article from Google about mobile-first indexing

3. Cost-Effective Solution

Instead of creating separate websites for different devices, responsive web design allows you to have a single website that adapts to all screen sizes. This eliminates the need for multiple development processes and reduces maintenance costs. With a responsive website, you can reach a wider audience without breaking the bank.

4. Future-Proof Your Website

Technology is constantly evolving, and new devices with different screen sizes are being introduced regularly. By implementing responsive web design, you future-proof your website by ensuring it can adapt to any new device that comes along. This saves you from having to redesign your website every time a new device hits the market.


Responsive web design is no longer just an option; it’s a necessity in today’s mobile-driven world. By creating a website that is responsive, you provide users with an optimal browsing experience regardless of the device they are using. Not only does this improve user satisfaction, but it also helps your website rank higher in search engine results. So, if you want to stay ahead of the competition and reach a wider audience, investing in responsive web design is a smart choice.

At CADS we build all our websites with responsive mode that are both beautiful and functional. If you’re considering building a new website for your company, reach out to us and we will discuss every details.